Nice to meet you!

I'm Sofie.

I'm an ever-curious marketing strategy professional. 

During my 15 year-old career, I had the honour to work with talented marketeers, while writing strategy for many brands and companies. I’ve experienced creative strategy in different roles and from different angles: As a researcher, a consultant in an agency and as a marketing manager at client side. For both market leader brands and start-up challenger brands. 

 

My true belief is that all companies, not only advertising agencies, can strongly benefit from creative strategy skills and talent. Which is - in essence - all about looking for (uncomfortably) true, human stories behind rational, analytical business problems. Necessary to have a true impact on people’s perception and behavior.

 

Therefore I love sharing my experiences - the good and the bad - with the marketeers and managers of the future at VUB and Vlerick. 

 

Why should they care?

Cause all the research points out that emotional insight and creativity adds to business success. And because the time that left-brain-thinking only prevailed, is clearly over. 

 

And well, because it’s fun!

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Equally fun as singing, running and riding a bike. I love those too.

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