Nice to meet you!

I'm Sofie.

I'm an ever-curious marketing strategy professional. 

Along my 15 year-old career, I had the honour to work for many brands and companies. And to work with many talented marketeers. I’ve experienced creative strategy in different roles and from different angles: As a researcher, a consultant in an agency and as a marketing manager at client side. 

 

My true belief is that all companies, not only advertising agencies, can strongly benefit from creative strategy skills and talent. Which is all about finding the (uncomfortably) true, human stories behind rational business problems. 

 

I also love sharing my experiences - the good and the bad - with the marketeers and managers of the future at VUB and Vlerick. 

 

Why should they care?

Cause all the research points out that emotional insight and creativity adds to business success. And well, because it’s fun!

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Equally fun as singing, drawing, running and riding a bike. I love those too.

But above all I love discovering new people and worlds. To draw them and write about them. I can't wait to share my stories and insights with you.

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